Director of Marketing

Cordance is looking for a Director of Marketing to build an exceptional Marketing function that supports top-of-the-funnel lead generation—and ultimately, bookings—across our portfolio of companies.

Objectives

• Create a scalable and repeatable demand gen model that efficiently drives improvements in lead quality and quantity at each portfolio company.
• Design and execute multi-channel campaigns to drive qualified pipeline.
• Analyze effectiveness of each channel and allocate budgets to maximize marketing spend efficiency.
• Develop MarTech strategy and oversee implementation and use of marketing automation platform and other tools across the portfolio.

Responsibilities

• Work with Cordance’s Executive Leadership Team to define overall demand gen objectives and develop strategies to generate demand across the portfolio.
• Build and lead Marketing Center of Excellence .
• Own lead, MQL, and marketing-sourced SQL and closed won goals across the portfolio.
• Work with portfolio company management and GTM teams to develop demand gen strategies, refine ICP and buyer personas, and develop company-specific content strategies.
• Manage relationships with external vendors.

Qualifications

• 5+ years experience in a growth or digital marketing role for a B2B SaaS company (preference for candidates with experience marketing to SMB / mid-market customers).
• Experience running marketing campaigns across a range of channels with expertise in digital marketing channels.
• Experience developing Ideal Customer Profiles.
• Experience developing customer-centric messaging and content.
• Experience designing and executing ABM campaigns.
• Experience with Marketing Automation Platforms, CRMs, and other GTM-related tools.
• Experience managing third party agencies.
• Experience building propensity models and leveraging third party data sources to identify high propensity prospects / customers a plus.
• Experience working with SDR teams a plus.
• Experience in a post-merger scenario a plus.
• Highly analytical and strong problem solver; numbers / ROI-focused.
• Good people skills, demonstrated ability to build and manage teams, work cross-functionally and lead by influence, and drive change management initiatives.
• Adaptable to fast changing environment, able to prioritize and juggle multiple, competing priorities.

To apply, send cover letter and resume to mark.rothert@cordance.co.