Reports to COO
Full time, remote

Director of Marketing

Cordance is looking for a Director of Marketing to build an exceptional Marketing function that supports top-of-the-funnel lead generation—and ultimately, bookings—across our portfolio of companies.


  • Create a scalable and repeatable demand gen model that efficiently drives improvements in lead quality and quantity at each portfolio company.
  • Design and execute multi-channel campaigns to drive qualified pipeline.
  • Analyze effectiveness of each channel and allocate budgets to maximize marketing spend efficiency.
  • Develop MarTech strategy and oversee implementation and use of marketing automation platform and other tools across the portfolio.


  • Work with Cordance’s Executive Leadership Team to define overall demand gen objectives and develop strategies to generate demand across the portfolio.
  • Build and lead Marketing Center of Excellence .
  • Own lead, MQL, and marketing-sourced SQL and closed won goals across the portfolio.
  • Work with portfolio company management and GTM teams to develop demand gen strategies, refine ICP and buyer personas, and develop company-specific content strategies.
  • Manage relationships with external vendors.


  • 5+ years experience in a growth or digital marketing role for a B2B SaaS company (preference for candidates with experience marketing to SMB / mid-market customers).
  • Experience running marketing campaigns across a range of channels with expertise in digital marketing channels.
  • Experience developing Ideal Customer Profiles.
  • Experience developing customer-centric messaging and content.
  • Experience designing and executing ABM campaigns.
  • Experience with Marketing Automation Platforms, CRMs, and other GTM-related tools.
  • Experience managing third party agencies.
  • Experience building propensity models and leveraging third party data sources to identify high propensity prospects / customers a plus.
  • Experience working with SDR teams a plus.
  • Experience in a post-merger scenario a plus.
  • Highly analytical and strong problem solver; numbers / ROI-focused.
  • Good people skills, demonstrated ability to build and manage teams, work cross-functionally and lead by influence, and drive change management initiatives.
  • Adaptable to fast changing environment, able to prioritize and juggle multiple, competing priorities.

To apply, send cover letter and resume to

Skip to toolbar