Cordance Announces Sheraun Britton-Parris as Chief Marketing Officer
Cordance, a private investment company that acquires and accelerates growth of niche B2B SaaS companies, is thrilled to announce the appointment of Sheraun Britton-Parris as the company’s new Chief Marketing Officer (CMO). Sheraun brings a wealth of experience and expertise in building brands, devising go-to-market strategies, and infusing the voice of customer in marketing decisions.
As CMO, Sheraun will oversee Cordance’s marketing strategy with keen focus on driving top of funnel demand, evolving the martech stack, and guiding our business units on marketing best practices. She will also provide support in the diligence process of future Cordance acquisitions.
Sheraun is a marketing veteran, having launched products and built brands for both B2C and B2B companies – startup to Fortune 500 – across industries. Most recently, she was the CMO at an AI digital identity company where she launched a “face-pay” solution. Her comprehensive understanding of customer-focused marketing and ability to identify emerging trends will be instrumental in strengthening Cordance’s market presence and expanding its reach to new customer segments. Sheraun earned her M.B.A in Marketing from The Simon Business School at The University of Rochester, and her B.A. in Economics from Hampton University.
“We are delighted to welcome Sheraun to the Cordance team as our new Chief Marketing Officer,” said Sharon Love, CEO of Cordance. “Her strategic mindset, creative vision, and proven ability to drive marketing performance make her the perfect fit to lead our marketing efforts. Sheraun’s experience working with SaaS businesses aligns perfectly with Cordance’s mission to sustainably scale high growth companies in partnership with their founders, and we are confident that her expertise will be instrumental in propelling our growth.”
Sheraun expressed her enthusiasm for joining Cordance, stating, “I am excited to join Cordance at this stage in its trajectory. I look forward to leveraging my experience in go-to-market leadership to drive durable growth for its growing family of B2B SaaS businesses, as well as, helping cultivate a culture of partnership with the businesses it acquires.”
This appointment comes at a pivotal time for Cordance as the company continues to expand its market presence and drive innovation. Sheraun’s strategic leadership and marketing prowess will play a crucial role in positioning Cordance as the go-to provider of cutting-edge solutions, as well as amplifying the brand’s impact globally.