Cordance Joins Forces with pearldive, Bringing AI-Native Workflow Automation Tools to Secondhand Retail Operators

AI-native ecommerce listing and backroom sorting automation strengthens source-to-sale operations and empowers mission-driven retailers to unlock more value from every item.

Raleigh, NC – March 11, 2026 – Cordance today announced a strategic investment in pearldive, an AI-native ecommerce listing and sorting automation platform built specifically for secondhand retail organizations.

The investment strengthens Cordance’s commitment to serving secondhand operators with technology tailored to their unique workflows and missions. pearldive integrates with Upright Lister’s listing workflow today, helping teams publish faster, with interoperability increasing over time to a single-pane-of-glass across sorting, production, POS, and ecommerce.

By embedding AI into backroom sorting, valuation, and e-commerce listing processes, organizations can improve efficiency, grow sustainably, and expand their community impact.

Secondhand retailers operate at the intersection of retail, sustainability, and social good. As e-commerce expands and operational complexity increases, many organizations are seeking technology that enables them to compete more effectively while staying focused on their mission. pearldive addresses this need with embedded AI across the intake-to-listing workflow, helping teams identify, sort, price, and publish items faster—turning more donated goods into sellable inventory with less manual effort.

“At Cordance, our role is to support and strengthen the operators who power the secondhand ecosystem,” said Caroline Morris, Chief Executive Officer of Cordance. “pearldive reflects our commitment to delivering practical, purpose-built innovation that drives measurable value. By combining in-store production, POS, and AI-powered sorting and listing automation, we are equipping secondhand retailers with intelligent tools that help them operate more efficiently, unlock greater value from every item, and ultimately expand the impact they make in their communities.”

Early adopters have already seen measurable gains in both productivity and revenue, with one customer achieving a nearly 30% increase in average sale price and 70% monthly sales growth while another saw a 50% increase in monthly items sold. By reducing manual listing hours and accelerating time-to-market for inventory, these AI-driven workflows enable operators to increase throughput without adding complexity for store teams.

“Secondhand organizations are doing important work in their communities, and they deserve technology that keeps pace with the evolving retail landscape,” said Jake Adair, Founder and CEO at pearldive. “We were intentional about who we partnered with. Cordance shares our focus on secondhand operators and is committed to continued investment in our customers and product. Joining forces with Upright, Solutions ITW, and Secure Retail will allow us to move faster while enhancing our ability to strengthen our customers’ mission impact.”

The addition of pearldive reflects Cordance’s continued investment in vertical SaaS solutions that address industry-specific challenges. Together with in-store production, POS, and retail & ecommerce management systems, this expansion strengthens the company’s ability to support secondhand retailers across the full retail lifecycle.

About pearldive
pearldive is an AI-native listing automation platform built for secondhand retail and resale operations. The platform enables operators to increase listing throughput and improve marketplace performance through workflow-integrated automation. Learn more at www.pearldive.xyz.

About Cordance
Cordance is a collective of vertically focused B2B SaaS companies serving specialized industries. The company partners with strong teams and invests in their products, processes, and people for the long term. Through industry-specific innovation, including the thoughtful application of AI, Cordance supports operators with technology designed to strengthen performance and community impact. Learn more at Cordance.co.